What is CPA?Cost Per Action means that, when a website user completes an action, you get paid a commission for the completion.For example, if a website user sees an advertisement you have created on the internet, clicks on that advertisement and then, as requested, completes a form, requests a report, buys something or registers for a trial or quote, you receive a pay out when their action has been verified.1. The first step is for the internet user to visit a website and see an advertisement which they are interested in. This could be for something as simple as a payday loan, free report or quote on insurance, purchase of a bargain or deal promoted by you.2. The second step is they click on that advertisement to get further instructions3. Next they are directed to a salespage, landing page or another website providing further details of the offer and their required action and instructions on next steps4. Lastly, on entering their details, submitting the information or buying something, a commission is generated.The four steps you need to take to create a campaign for the CPA process is:1. Select an offer to promote using various research techniques such as previous sales, popularity and commissions2. Register with the marketplace or provider which are representing the company looking for business and get verified to promote their products, being as honest as you can i.e. if you are new to internet marketing, state this3. Register with an autoresponder to create opt-in forms for the computer users who will click on the offer4. Create a link from the opt-in form to the affiliate offer in order that the computer user can complete the required action.As part of this whole process, it is possible for you to collect the email addresses of those who request or take part in the offer in order to promote further products.The most successful CPA campaigns use contextual links which are not intrusive to you website and not necessarily “in your face” banners.There are numerous niches you can focus on when it comes to selecting your offer and creating your website as, much like affiliate and internet marketing, people are constantly looking for information and guidance and inherently lazy so will take the easy option when seeing something they need, or think they need.So in summary, CPA marketing is the easiest to set up from an affiliate marketer point of view, easiest to complete from a computer user point of view and potentially the biggest money-maker from a pay out of commissions point of view.For more information on how to get started today, visit Progress for Success NOW.
Monthly Archives: July 2023
Social Commerce With Pinterest and Facebook
Social commerce is not a new term but it’s one that is getting paid a lot more attention lately by businesses. It refers to the use of social media in e-commerce to encourage the buying and selling of a business’s products or services to consumers online.Facebook was once the leader of social commerce but Pinterest has quickly been on the rise and looks to be taking over in the top position for social commerce. One survey conducted by Boticca.com shows that Pinterest users spend an average of $180 on e-commerce sites whereas Facebook users only spend $85 on average.These numbers show that social media sites are having a lot of influence on consumers and help to drive online sales. Just because one may be showing more promise at one time or another does not mean that the other should be ignored. After all, social media is an ever-changing flow and what works well today may be slow tomorrow.To get the most results, you want to utilize both Pinterest and Facebook for your business marketing. Each has proven to be helpful in driving customers to e-commerce sites and will continue to do so in the future.Here are some of the tactics that your business should consider when taking advantage of the marketing opportunities that are easily available through social media.Facebook OffersA while back, Facebook introduced “deals,” which totally flopped and was quickly replaced by Facebook Offers. These are really taking off, allowing businesses to offer fans exclusive offers for their products and services. The company creates a great offer, like free shipping on an order or a coupon for 50% off. Users can click on “Get Offer” and an email will be sent to their inbox.The great thing about these offers is that once they are claimed, a notification appears in their friends’ news feeds, meaning more exposure for your offer and more potential customers being reached. You can post an offer that is good at your physical location, with users printing off the coupon to present in person, or your online site with a promotion code to enter in at the time of purchase.Just make sure that you can fulfill your offer. You don’t want to offer a free donut and then have 50,000 claims when you won’t be able to make that many donuts to give away!Pinterest Board OptimizationPinterest is all about the visual appeal. You want to have pictures of your products that are great to look at. You want to entice users to not only repin your products to their boards but also to click through to your website and make a purchase.Take plenty of pictures of each product until you find the images that are most appealing. Have pictures of someone wearing or using your product too. You can also add the price so that it appears in the top left corner of the image. This lets users know that the item is for sale and for how much.Integrate Social Media to Your E-Commerce SiteWith social commerce, it’s important to integrate social sharing into your website. With each product, include a way for users to share, recommend, like and pin to their social networks. When people are shopping online, they like to let others know what they like, what they are buying and what they are adding to their “wish list.”Make it easy for them by adding all of the share buttons to your site, especially for individual items. This is essentially free advertising, so don’t overlook this important part of social commerce.What social media platform do you use the most for your social commerce marketing? Have you found one to be more useful than another? What have your results been?